HOKA Wants to Awaken your next race day

Standing out isn’t easy when you’re one of thousands of runners packed together like a herd of buffalo. If you’re looking for a little help in expressing your race-day energy - and making sure your spectator friends don’t miss you as you run by - HOKA’s new Awaken Pack can help.

HOKA has crafted a vibrant new colorway, applying it to several of their shoes. Accenting a mostly black shoe with gradients of yellow, pink, blue, and more, the Awaken line easily stands out. Making sure this colorway is available for all types of runners and walkers, they offer it on neutral shoes like the Bondi and Clifton, stability shoe Arahi, and performance shoes like the Mach X.

Complimenting the bright new shoes is an apparel line featuring shirts, shorts, hats, and a lightweight jacket, all of which is available in limited quantities at John’s Run/Walk Shop.

Derek, our HOKA representative, stopped by the store to discuss the fun new Awaken line and offer a bit of tech talk regarding the shoes themselves. Watch the video below to learn more. And head to John’s Run/Walk Shop to try these colors on for yourself so you can get ready to stand out on race day!